Yo Place
A new place for young people
to grow and connect, HK Gov
Greater Bay Area Home Security Council
Out of the need for the Greater Bay Area Homeland Youth Community
Foundation to have a space for young people to come together, learn,
meet and grow a sub-brand was born, the YO PLACE brand.
Yo Place as a communal space for young KOL’s to learn how to grow
their profile, host workshops and succeed within the digital economy.
Tinker Tailor created the naming, brand identity and digitally focused
brand expressions. The YO Club logo comes to life with a wide sound-
sphere of voices and a visual animation creating “Echo Effects” to
communicate the wide effects that YO Club can have on the young
community. A modern, fun and dynamic identity with a memorable and
flexible design approach.
NaviX blue to green gradient The gradient brings a sense of depth and movement through symbolic colours to
our brand.
The blue symbolises invention and imagination, re-affirming the notion of innovation and at the same time instilling confidence and professionalism. Blue also represents calmness and responsibility towards our blue planet.
With a letter by letter graduation within the word mark from blue to green to the upper case green X, we represent sustainability and green recovery. Ending on the SE Life green as a substantial support pillar to our brand.
What our clients say:
”Tinker Tailor’s vision for Yo Place transformed our concept into a living, breathing hub of excitement, drawing in Hong Kong’s youth with a magnetic energy and fostering an aspirational space for growth and connection.”
Dionne Kung, Deputy CEO, Greater Bay Area Homeland
Youth Community Foundation
What our clients say:
The team at Tinker Tailor went above and beyond, delivering a vibrant and modern brand that has become the cornerstone for engaging with Hong Kong’s youth.
Dionne Kung, Deputy CEO, Greater Bay Area Homeland
Youth Community Foundation
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