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The Balancing Act

Brand design and strategy for a start-up wellness brand bringing natural balance back to daily life.

The Balancing Act

‘The Balancing Act’ (TBA) is a CBD oil brand start-up launched in Hong Kong.

The brand targets professionals who feel alienated by the cannabis-led communications of mainstream brands.

We created the brand from scratch—handling everything from brand naming and identity to packaging, illustrations, web, social, and photography.

The Balancing Act

Brand design and strategy for a start-up wellness brand bringing natural balance back to daily life.

The Balancing Act

‘The Balancing Act’ (TBA) is a CBD oil brand start-up launched in Hong Kong.

The brand targets professionals who feel alienated by the cannabis-led communications of mainstream brands.

We created the brand from scratch, handling everything from brand naming and identity to packaging, illustrations, web, social, and photography.

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What our clients say:

“Through our long-term collaboration, Tinker Tailor successfully refreshed our
BESPOKE loyalty program with a fresh and playful take on new luxury,
engaging the next generation of Landmark customers with very promising

insights from our CRM data.”  

Jennifer Lam, Director & Head of Marketing and Communications Hongkong Land

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