InRyu

Beauty from within new innovative
skin-care brand

Shiseido

Creative ConceptPackagingBrand Expression

Shiseido Innovations tasked us to develop and design a brand new packaging line for a newly created ingestible beauty brand ‘In-Ryu’.

From the logo to the identity and all it’s key-elements, right down
to the TOV, advertising and social expressions, we created this
beautiful harmonious range aligned to the Japanese philosophy
of inner flow and beauty.

Luxurious Serenity

The Packaging is a sensitive mix
of colour, embellished with gold foil,
and finished with a contrasting, tactile uncoated paper stock for
the closing lid. The cylinder packaging is created not to just contain the product, but has a unique soul of its own, literally wrapping the pill sachets hidden inside the main container with a seamless wave
pattern and stylish minimalism.
The minimally constructed cylinder
with carefully considered paper and print finish acts as an effective
stacking system, allowing the
packs to interlock and stack safely.The construction allows
for easy access to the pills and
sits beautifully on a dresser – the kind of packaging that should be displayed and not
hidden.

The design, with its large blocks
of hidden text at the back or bottom
of the pack leave a clean pack face that consumers want to leave on
display, conveying a premium sensitivity and sophistication.

Inspired by Japanese Art

Simplicity, refinement and stylish minimalism with the
leitmotiv of vitality.

Inspired by Japanese art, paired with modern and
sophisticated aesthetics, the InRyu brand uses a rich and
elegant design language to entice the consumers eye
and to differentiate its products, denoting their form and function.

What our clients say:

“We tasked Tinker Tailor with the ambitious project of branding our new ‘INRYU’ ingestible beauty line for the Chinese market. Their sensitivity to design and the market landscape perfectly captured the essence of our Japanese roots while appealing to contemporary sensibilities. Tinker Tailor ensured INRYU’s successful launch with brand expression and packaging design that resonated culturally and visually, strengthening our presence in the market.”

Carol Zhou, SVP of China Business Innovation & Investment for Shiseido