About Us
Creative Tinkers: Tailoring Brands for Global Impact
What We Do
From most loved brands to dynamic startups, we are the premium experts to help you elevate your brand.
At Tinker Tailor, we transform ideas into distinctive brand
experiences. Our expertise lies in creating narratives that not
only stand out but also form enduring connections with your
target audience.
Through a fusion of creativity and analytics, we guide brands from concept to
market, delivering tailored solutions that ensure visibility, engagement, and growth.
Our work is the bridge between your vision and the impactful presence that
captivates your audience.
Ignite Brands
We build brands that cut through the noise and get noticed by your audience.
Engage Consumers
Compelling brand storytelling that resonate directly with your customers.
Inspire Growth
Empower internal mindset shifts and enhance consumer engagement to drive business growth.
The founders
Who We Are
At Tinker Tailor creativity meets strategy, where we tailor
our creative process to meet your brand’s unique
aspirations.
Diving deep into your brand’s ethos, we uncover and solve
complex challenges, crafting a narrative that forges a deep
connection with your audience. Our method marries
precision with adaptability, resulting in excellence and
agility at every stage of the brand journey.
Co-Founder & Creative Chairman
Simon Waterhouse
Simon, founder of Tinker Tailor, has built a successful career in branding and design, working with top agencies in London and Singapore, and holding in-house roles across Hong Kong and China. Leading an agency that marks its presence in both Hong Kong and Zürich, he’s known for transforming brands from their inception to full-scale portfolio management, ensuring they connect with consumers. Committed to nurturing talent, Simon leads by example, offering the mentorship and guidance that foster team success and a shared sense of accomplishment. His leadership style champions empathy and understanding within the creative community.
Co-Founder & CCO
Nicoletta Stefanidou
Nicoletta Stefanidou is the Co-founder and Chief Creative Officer at Tinker Tailor GmbH, a digital agency with roots in Zürich and Hong Kong. Her global journey, from Germany to leadership roles in London, Singapore, and Dubai, has cultivated a rich portfolio of award-winning work for Disney Land, Pizza Hut, and others, celebrated at Cannes Lions and beyond. At Tinker Tailor, she pioneers innovative digital branding with a global network of creative talent. An active One Club member, Stefanidou is also an international awards judge and was honored by Campaign as a ‘Woman Leading Change’ and ‘Woman to Watch’ in Greater China.
Our Approach
Tailored solutions for bespoke brands
Tailored Solutions:
Every business is unique. We specialize in crafting tailored solutions that fit perfectly with your brands personality.
Proven Results:
Our successful projects and satisfied clients speak for themselves, backed by concrete case studies showcasing our approach.
Transparent Collaboration:
We openly discuss budgets and timelines to ensure alignment with your resources and adaptability to changes.
Empowering Knowledge Transfer:
Our strategy sessions empower you with the expertise needed to make informed decisions, addressing your concerns along the way.
Why Work With Us?
Tailored solutions for bespoke brands
Shiseido InRyu
A brand new innovative skin-care brand
Problem, Solution, Result
“We tasked Tinker Tailor with the ambitious project of branding our new ‘INRYU’ ingestible beauty line for the Chinese market. Their sensitivity to design and the market landscape perfectly captured the essence of our Japanese roots while appealing to contemporary sensibilities. Tinker Tailor ensured INRYU’s successful launch with brand expression and packaging design that resonated culturally and visually, strengthening our presence in the market.”
Carol Zhou
Carol Zhou, SVP of China Business Innovation &
Investment for Shiseido
Schneider Electrics, NaviX Solutions
Helping to make a positive impact
Problem, Solution, Result
In launching NaviX Solutions, we needed a brand identity that reflects Navix as the first to market provider of cleaner, greener and smarter infrastructure-as-a-service (IaaS) partner for the deployment of energy management technology. Tinker Tailor created a brand identity from scratch that embodied our commitment to innovation, sustainability and technological advancement. Their creative vision reflected in the brand toolkit provided us with an identity that distinguishes ourselves as pioneers in the energy infrastructure management space right from our inception.
Peter Goh, CEO NaviX Solutions
HK Land, Landmark
Re-defining a luxury loyalty scheme to attract future customers
Problem, Solution, Result
“Tinker Tailor was instrumental in reinventing our BESPOKE loyalty program at Landmark. They understood the need for a fresh take on ‘new luxury’ that would engage the next generation of customers seeking extraordinary experiences. Their strategic rebranding and creative execution resulted in a surge of new memberships and increased participation from our existing base, truly redefining what luxury loyalty means to our clientele.”
Jennifer Lam
Director & Head of Marketing and Communications
Hongkong Land
Yo Place
Helping to make a positive impact
Problem, Solution, Result
“To establish a dynamic youth hub in Hong Kong, we partnered with Tinker Tailor to create the brand identity for YO PLACE. Their team went above and beyond, delivering a vibrant and modern brand that has become the cornerstone for engaging with Hong Kong’s youth. The agency’s creative direction has provided us with a platform that not only drives our growth but also supports the development of young people in the Greater Bay Area.”
Dionne Kung
Deputy CEO, Greater Bay Area Homeland
Youth Community Foundation
Cartier
Creating a captivating Brand Experience, Love is All
Problem, Solution, Result
“To extend our ‘Love is all’ campaign to OHH, Tinker Tailor crafted an elegant Façade display for the Princess building in Central, HK. The result was a traffic stopping façade that transformed the building into an elegant highlight, enhancing the area’s allure and amplifying Cartier’s brand visibility during the crucial holiday period.
But dont just take our word for it…
Our clients’ experiences speak volumes about our collaboration.
Discover their stories and the successes we’ve achieved together
Our Clients
Global, most loved brands
Shiseido
Cartier
Schneider Electrics
Huawei
The Balancing Act
Steelcase
Marriott Bonvoy
JW Marriott
Procter & Gamble
Ritz Carlton
Phillips
Greater Bay Youth Community Foundation
Razr
Siam Piwat
HK Landmark
Mandarin Oriental Residences
Creative Experts
Our Team
Premium experts, luxury, premium
Our collective of ‘Tinkerers’ represents the pinnacle of
specialized creativity — from visionary designers to eloquent
writers and inventive illustrators.
This tailored team structure means we assemble the perfect blend of talent for each project, guaranteeing that our clients experience bespoke expertise and a seamless creative process.
Our Locations
Tinker Tailor stands at the crossroads of Asian dynamism and European creativity,
with strategic hubs in Hong Kong and Zürich.
Our unique position harnesses diverse market insights and design traditions, giving your brand a competitive edge and access to new horizons. This dual-based approach maximizes our reach, enabling us to meet tight deadlines and offer round-the-clock creativity.
Vibrant, energetic, fast paced
Hong Kong
Tinker Tailor Ltd
9th Floor, Amtel Building,
148 Des Voeux Road Central,
Central, Hong Kong
Precise, punctual, …..
Zug
Tinker Tailor GmbH
Industriestrasse 24
6300 Zug
Zug, Switzerland
The sky is the limit….
Dubai
Tinker Tailor Ltd
D3, Dubai Design District
Dubai, U.A.E.
What We Do
From most loved brands to dynamic startups, we are the premium experts to help you elevate your brand.
At Tinker Tailor, we transform ideas into distinctive brand experiences. Our expertise lies in creating narratives that not only stand out but also form enduring connections with your target audience.
Through a fusion of creativity
and analytics, we guide brands
from concept to market, delivering tailored solutions that ensure visibility, engagement, and growth.
Our work is the bridge between your vision and the impactful presence that captivates your audience.
Ignite Brands
We build brands that cut through the noise and get noticed by your audience.
Engage Consumers
Compelling brand storytelling that resonate directly with your customers.
Inspire Growth
Empower internal mindset shifts and enhance consumer engagement to drive business growth.