NaviX

Branding Green Tech and
Power as a Service

Shneider Electrics

NamingBrand ExpressionIdentityStrategy

Brand Name, Identity and guideline creation for a brand new subsidiary of the Schneider Electric Company.

Our task was to create a full master brand from naming to logo identity, brand expression and usage guidelines, including a full suite of brand assets ranging from digital to print.

NaviX blue to green gradient

The gradient brings a sense of depth and

movement through symbolic colours to
our brand.

The blue symbolises invention and imagination, re-affirming the notion of innovation and at the same time instilling confidence and professionalism. Blue also represents calmness and responsibility towards our blue planet.

With a letter by letter graduation within the word mark from blue to green to the upper case green X, we represent sustainability and green recovery. Ending on the SE Life green as a substantial support pillar to our brand.

NaviX blue to green gradient The gradient brings a sense of depth and movement through symbolic colours to
our brand.

The blue symbolises invention and imagination, re-affirming the notion of innovation and at the same time instilling confidence and professionalism. Blue also represents calmness and responsibility towards our blue planet.

With a letter by letter graduation within the word mark from blue to green to the upper case green X, we represent sustainability and green recovery. Ending on the SE Life green as a substantial support pillar to our brand.

What our clients say:

“Tinker Tailor’s work in shaping the NaviX brand was pivotal
for us. Their expertise shone through from the initial brand naming through to finalising a detailed brand guideline.

Peter Goh, CEO NaviX Solutions

What our clients say:

Tinker Tailor’s professionalism and ‘can-do’ approach made the branding process inspiring and instrumental in establishing the brand we proudly manage today.”

Eva Ng, Global Chief Strategy Director Schneider Electrics